Alexandria, VA 22315
(703) 220 5093
Download CV

Micki Francis

Creative Director

  • Talented graphic design leader with more than 25 years of experience, and a passion for creativity, quality, and results. Highly knowledgeable, and skilled in the field, able to impact visual communications effectively and successfully to meet client goals and missions.

Portfolio

MY WORKS

About Micki

PROFESSIONAL PATH

As the Director of Creative Services, Micki leads, manages, and coordinates all design concepts and production schedules for Virtual, Inc. clients. Including web, electronic and print materials for promotions, conferences, exhibits, and other visual communication collateral. Micki has over 25 years of management experience in the graphic design field. During her career, she has received numerous awards for design excellence.

Before joining Virtual, Inc., Micki served as the Production Director at a full-service website company that provides design, development, programming, hosting, and maintenance of custom sites along with online marketing for home builders.

She also was the Director of Design and Production for an organization of over 1 million members for more than five years. In this capacity, she directed all creative and production activities, streamlining their process to ensure a more efficient work flow.

As the founder of Francis Design, Micki was responsible for maintaining a high level of creativity while managing staff and administrative responsibilities. She acquired accounts including AARP, EPA and the American Diabetes Association and managed all vendor bids and contracts.

Micki received her Bachelor of Fine Arts degree in Graphic Design from Virginia Commonwealth University.

GRAPHIC DESIGN
CREATIVITY
LEADERSHIP
PROJECT MANAGEMENT

Education

BACHELOR OF FINE ARTS

BFA, GRAPHIC DESIGN
Virginia Commonwealth University

MAGAZINE DESIGN, LAYOUT & PRODUCTION

CERTIFICATION

Work Experience

PREVIOUS JOBS

VIRTUAL, INC.

DIRECTOR OF CREATIVE SERVICES
2007 - PRESENT

Virtual, Inc. is a full-service association management company, offering strategic consulting, marketing, public relations, operations management, and certification to its clients.

  • Advance and upgrade quality of all creative concepts, leading to an award-winning and industry-recognized department.
  • Improve all design efforts devoted to business development and proposals for the company, resulting in new clients and increased revenue.
  • Streamline production process and management systems, improving efficiency.
  • Communicate effectively and clearly with leadership and clients to ensure strategic goals of communication materials are met.
  • Oversee branding for a wide variety of associations, each with unique messaging tailored for specific events and promotions.
  • Managing annual department revenue and projections of one million dollars.
  • Prioritize working within budgets without sacrificing quality and deadlines.
  • Interview, hire, and coach designers, establishing a culture to foster the development of creative talent.
  • Establish and maintain strong relationships with vendors to ensure competitive pricing to reduce costs.

ECENDANT INTERACTIVE

PRODUCTION DIRECTOR
2005 - 2007

Ecendant Interactive is full-service website business that provides design, development, programming, hosting, and maintenance of custom sites along with online marketing for home builders.

  • Supervised website designers and programmers during the development of new custom websites.
  • Reviewed and provided feedback of development test links for new websites prior to final launch.
  • Established, managed, and maintained production schedules.
  • Supervised the creation and distribution of custom online marketing campaigns.
  • Established schedules and distribution of custom email campaigns.
  • Oversaw the production and delivery of printed marketing promotions.
  • Managed multiple projects in a fast paced and ever-changing environment.

0

Graphic Awards

0

Years of Experience

0

Satisfied Clients

0

Projects Completed